FREDRICK BROWN
STRATEGY DIRECTOR
CULTURAL STRATEGY / BRAND STRATEGY / ENTERTAINMENT
I turn cultural and audience insight into brand platforms, campaigns and experiences.
01 / FEATURED WORK
FIFA × NETFLIX GAMES
Building a cultural platform at the intersection of football, gaming and entertainment.
FIFA World Cup: Launch Edition
CULTURAL STRATEGY / AUDIENCE STRATEGY / MESSAGING / PROGRAMMING
02 / FEATURED WORK
NIKE
Turning brand storytelling into participation across global and local moments.
Global Brand Storytelling
BRAND STRATEGY / GLOBAL STORYTELLING / COMMUNITY / CAMPAIGN STRATEGY
CASE STUDY COMING SOON
03 / FEATURED WORK
CBS / AMERICA’S CULINARY CUP
Positioning a new culinary competition where elite performance meets audience participation.
Series Launch and Social Strategy
POSITIONING / AUDIENCE STRATEGY / MESSAGING / SOCIAL STRATEGY / CREATIVE DEVELOPMENT
CASE STUDY COMING SOON
04 / FEATURED WORK
A24 / TALK TO ME
FILM LAUNCH + CULTURAL STRATEGY
Bringing the film’s most mysterious object into the real world.
CULTURAL STRATEGY / SOCIAL STRATEGY / DIGITAL STUNTS / TALENT + FILMMAKER STRATEGY
CASE STUDY COMING SOON
05 / FEATURED WORK
BEVEL
Building cultural relevance through talent, creators and product storytelling.
BRAND + TALENT PARTNERSHIPS
BRAND STRATEGY / CULTURAL STRATEGY / TALENT PARTNERSHIPS / CREATOR STRATEGY
CASE STUDY COMING SOON
06 / SELECTED WORK
ENTERTAINMENT STRATEGY
Helping entertainment brands and titles find their audience, cultural position and campaign story.
FX / THE BEAR S2
CAMPAIGN + CULTURAL STRATEGY
PRIME VIDEO / HARLEM S3
CAMPAIGN STRATEGY + SOCIAL STRATEGY
APPLE TV+ / FOUNDATION
CAMPAIGN STRATEGY + STRATEGIC MARKETING FRAMEWORK
APPLE TV+ / INVASION
CAMPAIGN STRATEGY + STRATEGIC MARKETING FRAMEWORK
NETFLIX / STRONG BLACK LEAD
CULTURAL + AUDIENCE STRATEGY + SOCIAL STRATEGY
NETFLIX / LUKE CAGE S2
CAMPAIGN STRATEGY
HBO / THE SHOP
CULTURAL + CONTENT STRATEGY + EXPERIENTIAL STRATEGY
PARAMOUNT+
ENTERTAINMENT STRATEGY + SOCIAL STRATEGY
15+ YEARS ACROSS ENTERTAINMENT, CULTURE, BRAND, AUDIENCE + SOCIAL STRATEGY.
07 / SELECTED CLIENTS
BRANDS + CULTURE
Selected partnerships across brand, entertainment, sport and culture.