PORTFOLIO
PORTFOLIO
iamfredrickbrown@gmail.com
Fredrick Brown is a culturally immersed and obsessed strategist based in Los Angeles, CA, and boasts a multifaceted portfolio spanning TV, Film, Retail, Tech, Video Games, and more.
With a knack for shaping engaging narratives, he has propelled stories into the limelight through diverse media channels, both physical and digital.
FREDRICK BROWN
Strategy Director
A24 Talk To Me
A24 Talk To Me
Q: How can we make Talk To Me the scariest film of the summer?
A: Let’s make it real
Nike Chicago Marathon
We took over the Chicago Marathon route by reinventing mile markers and gave runners 26.2+ reasons to run with Nike.
When it comes to running, inspiration can come from anywhere.
But in Chicago, during race week, it’s everywhere.
So we invited everyone.
We transformed every mile marker into an invitation. To start their first run ever, meet a local runner, or join a run club with us. To find gear that fits perfectly, put it to work, and reward yourself with some italian beef. Just do it.
Every piece of Creative in this campaign took over the streets fof Chicago featuring a local runner, coach, run club, or Nike partner. And every mile marker drove runners and non-runners to training programs, Nike Run Club app downloads, Snap Filters, Run Club meetups, and more.
We gave everyone 26.2 reasons to Come Run With Chicago, generating 321K impressions during race week and 1.1M impressions on race day.
Nike Run Club x Angela Manuel-Davis
The purpose of this initiative was to partner with Angela Manuel-Davis in a way that would speak to the average health enthusiast.
We wanted to focus our efforts on wellness and accessibility as this is what speaks to our target audience.
We rooted our messaging in one of Angela’s notes “we were all created in purpose, on purpose, for a purpose.” Through the Nike Training Club App program we provided them with purpose, comfort, guidance, and a boost of confidence.
Through a mix of emails, push notifications, in-app cards, IG stories, App threads and stories, paid social assets including statics, animations, and videos we created a 5 week program providing a foundation of growth and progress.
Viola Davis, Simone Biles, Questlove among celebrities starring in “You Will See Me” PSA campaign to encourage Black Americans to wear face masks to help stop the spread of the Coronavirus
You Will See Me (taking home Silver at the Shorty Impact Awards) is a platform that brings the messages of public safety and social justice together so we can all do our part to make it safe for everyone to wear a face mask. Together, we can take a stand against both the coronavirus and racial bias by choosing to see every person wearing a face mask for who they are—a mother, a father, a son, a daughter, a friend—as well as for the kindness they’re showing all of us by covering their face.
Our original brief was in support Black Americans who have been disproportionately impacted by the Coronavirus. The goal was to continue to bring awareness to the importance of wearing a face covering to protect yourself and your community This briefing took place about a week after the Ahmaud Arbery shooting gained national attention. In our very first conversation with the Ad Council team, we said we’d love to tackle the brief as long as they were open to us developing a campaign that also addressed the risks Black Americans face while wearing masks. They wholeheartedly agreed.
You Will See Me is the marriage of two powerful messages, public safety and racial bias. It expresses the importance of wearing a face mask to protect yourself and your community from the Coronavirus married with the message, as Black people, want to be seen for the human beings we are under the mask.
Our partners at the Ad Council never shied away from that message.
Ninja x Adidas Originals x Time In
Ninja x Adidas Originals x Time In
He invested in himself when no one was watching so he’d be ready for the moment when everyone would be watching. Breaking a streaming record while playing with some of the world’s most recognizable celebrities doesn’t happen by coincidence. It happens because of the late nights and early mornings. It happens because of the TIME IN™.
THE SUICIDE SQUAD TRAILER DEVELOPMENTWorking closely with the A/V team, our Insights department provided a strategic framework that provided creative on ramps to introduce this new cast of badass misfits. The result saw a first week view count over 150 million globally and the beginning of a new storyline for DC.
